Calvin Klein Fragrances, a division of Coty, today revealed the worldwide global advertising campaign for Eternity Calvin Klein — starring Christy Turlington Burns, alongside her husband, Edward Burns. 

The campaign promotes the launch of the new Eternity Cologne for him and Eternity Eau Fresh for her Calvin Klein.

Turlington Burns starred in the first Eternity advertising campaign when it debuted in 1988 – and the iconic supermodel is now a health activist. Edward Burns, a director, writer, producer and actor, appeared next to his wife in the 2014 and 2016 campaigns. 

Simona Cattaneo, President of Luxury Brands at Coty, says, “We are thrilled to welcome back such an iconic couple to celebrate the next chapter of Eternity Calvin Klein which continues its legacy as one of the most beloved fragrances…With this new campaign Eternity continues to inspire timeless love; its romantic values are undimmed by the passing of time and still resonate with consumers today.”

The New Fragrances

The enduring legacy of the Eternity Calvin Klein Signature “is playfully reimagined for modern lovers,” the brand states, with fresh green ingredients. 

Eternity Cologne for him Calvin Klein is by perfumers Julie Massé, Ralf Schwieger and Véronique Nyberg of Mane. 

Eternity Eau Fresh for her Calvin Klein features romantic watery florals by perfumers Olivier Gillotin and Sonia Constant of Givaudan.

About the Campaign

The television campaign is captured by filmmaker and photographer Matt Lambert and is a combination of traditional black and white in addition to color shots. It’s set to a reimagined cover of the iconic love song ‘Unchained Melody’ by Lykke Li.

Lachlan Bailey photographed the iconic couple in a classic black and white still campaign visual on the beach. 

 

 

 

 

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@cturlington and Edward Burns for #CKETERNITY. By Matt Lambert. #CKFRAGRANCES

A post shared by CALVIN KLEIN (@calvinklein) on Aug 3, 2020 at 6:02am PDT